Success! Its renewed partnership until at least 2032 . The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. Great! We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. In 2016, Timberlake became an investor and the face of Bai flavored water. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. 02:40 - Source: CNNBusiness. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Top athletes in the world make money through Endorsement deals, appearance fees. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. Did Ronaldo cost Coca-Cola $4 billion? Coca-cola . 02:40. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. 18 January 2021 Sam Carp. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. And according to the star, it's not just a business move. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Posting contests, promo offers, event sponsorship, partnerships, etc. Here's another company that used YouTube to endorse their brand with a significant effect. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. Add to Wish List. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. Find us online at HollywoodBranded.com. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Celebrity Partnership, With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. your CMS. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. Click through to find out which celebrity endorsement deals were worth the most. There are a few guidelines and He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. "Hydration is key for me since I'm always on the go- whether it's on tour or working out. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. A post shared by Joey Logano (@joeylogano). distribution partner, email us at Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, butsometimes brands need more of a human touch to move the sales needle. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Creative Content, $4.95. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. That's mainly because of her successful endorsement career. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Both were ranked in top 10 within CelebrityZ's ranking in . At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. website are shown as examples of industry practice and are not endorsements by Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Some of these do not make any from the movies or shows but only through brand endorsements. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Coke vs. Pepsi. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. They originally started making pills of soda for medicinal purposes, but later they began selling it in liquid form. Coca-Cola brands include Sprite . Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. 3 The Coca . The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Some celebrities may choose to invest actual dollars into a brand and get behind it. The company is able to make such a huge amount as it is spread across the world. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. Related: Which Athletes Earn the Most Per Hour? New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. When a company wants to sell you something these days,it needs to do more than just show you the product. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. 01/19/2022. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. This was around $94.5 million. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Coca-Cola changed the flavor of its soda in 1985 and enraged a nation. She apparently actually appreciates what the company stands for. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. Some athletes also have a massive fanbase that can benefit the brand. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. Coca-Cola Silver Bottle Opener . Many top artists have been in the studio during the pandemic. The most sincere celebrity endorsements happen when the celebrity actually uses the product. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Rita Ora has a reported net worth of $30 million in 2023, a . This squad of athlete influence holds a combined social following of over 177+ million. Spieth has highlighted the brand onhissocial mediaas well.